Purewine has been invented and developed by winemaker James Pennington BSc BApp Sc to allow wine consumers to enjoy wine without preservatives. James spent his early years as a science teacher but always wanted to use this knowledge in a practical way. He began in the wine industry over 30 years ago, starting off developing vineyards and ending up as a qualified winemaker. During this time he became aware of the many problems that people had when enjoying a wine and set himself the task of finding a solution.

The first product of its type in the world, Purewine received an Innovation Patent in 2010 and has sold over 1.5 million bottles worldwide. James used his knowledge of the winemaking process and re-applied that chemistry to create Purewine. The use of preservatives is an important part of producing wine of high quality. The preservatives most commonly used are generally referred to as sulphites (sulfites) and may come in various forms usually listed as preservative 220 or 224. The addition of Purewine converts these sulphites into harmless by-products called sulphates, essentially removing most of them from the wine.

The most surprising outcome of using Purewine is that it is very effective for a large number of wine consumers, not just those that are sensitive to sulphites. People who are sensitive to sulphites often display symptoms quite quickly such as sneezing, coughing, shortness of breath, headache, sinus problems or rashes. We have considerable feedback from a huge number of wine consumers that say Purewine significantly reduces hangover type symptoms. These next day reactions commonly consist of headache, nausea, lethargy, tiredness and memory loss.